Selling with Max Price
Achieving the result your property deserves — with strategy, insight, and heart.
Selling your home is one of the most significant financial and emotional decisions you will ever make. At Max Price Real Estate, we understand that — because we have lived it ourselves. With nearly two decades of real estate experience, 20 years of legal and negotiation expertise, and the structural knowledge of a registered builder, we bring a rare depth of understanding to every sale campaign. We do not just list your property. We advocate for it, present it brilliantly, and fight to achieve the very best result on your behalf.
“Every property has a price it deserves. Our job — and our passion — is to make sure you achieve it.”
Your selling journey — step by step
1. Your free market appraisal
Every successful sale starts with an honest, accurate appraisal. We combine deep local market data with genuine on-the-ground knowledge — including a builder’s eye for structural value and condition — to give you a realistic and well-supported appraisal. No flattery, no inflated estimates. Just clarity you can make decisions with.
Local knowledge · Builder’s insight · Legal precision
2. Appointing Max Price — authority to act for you
Once you are ready to proceed, we formalise our relationship through a Sales Authority agreement, outlining our responsibilities to you, our agreed marketing strategy, and our fee structure — transparently and without surprises. We then get to work immediately.
Integrity · Transparency · No hidden costs
3. Preparing your property for market
First impressions sell properties. Drawing on decades of building and renovation knowledge, we provide practical, cost-effective advice on preparing your home — from street appeal and decluttering, to repairs and styling recommendations — to ensure buyers see your property at its very best. We connect you with trusted tradespeople and stylists to bring it to life quickly and within budget.
Builder’s eye · Styling guidance · Trusted tradespeople
4. Choosing your method of sale
We work with you to select the method of sale that best suits your property, your timeline, and your goals.
Auction
Creates competition between buyers in a transparent, decisive environment. If the property sells under the hammer, the contract is binding. Even if passed in, the auction campaign builds a pool of motivated buyers for post-auction negotiation.
Private Treaty
Your property is listed at an asking price, and buyers submit offers for your consideration. Allows for flexibility, conditions, and a more extended negotiation process — well suited to certain property types and market conditions.
Market-driven strategy · Your goals, your choice
5. Targeted marketing that works
A great property deserves great exposure. We develop a tailored marketing strategy designed to reach the right buyers — not just any buyers. Your campaign will include:
- Internet advertising on realestate.com.au, and additional portals
- Professional photography, floor plans, and compelling property copywriting
- Social media campaigns across Max Price’s channels targeting buyers
- Email campaigns to our established buyer database actively searching in the area
- For Sale signage to capture strong local interest in the community
- Scheduled open for inspections and private viewings that work around you
Imaginative · Far-reaching · Buyer-focused
6. Open homes & buyer management
We present your home with care and professionalism at every inspection, ensuring prospective buyers connect emotionally with the space. We qualify all enquiries, follow up every lead, and keep you fully informed after each open — providing honest, regular feedback so you always know where your campaign stands.
Empathy · Communication · No surprises
7. Negotiation — where we earn your trust
Negotiation is where Max Price truly sets itself apart. Backed by 20 years of high-stakes legal negotiation experience and nearly two decades of real estate expertise, we are skilled at reading situations, managing competing interests, and extracting the maximum result for you — with confidence, composure, and strategic precision. We will always advise you honestly on the merits of any offer and never pressure you into a decision that is not right for your circumstances.
Legal expertise · Strategic · Vendor first, always
8. Contract, settlement & beyond
Once an offer is accepted, we guide you through the contract and settlement process with clarity and calm — coordinating with your legal representative and conveyancer to ensure everything proceeds smoothly. We conduct a final pre-settlement inspection to confirm the property’s condition and stand by your side right through to the day keys are handed over. And beyond the sale, we remain a trusted resource for whatever comes next in your property journey.
Legal clarity · Smooth settlement · Long-term relationship
Additional sales services
Comparable Market Analysis
We provide detailed comparable sales analysis drawing on recent sales, current stock levels, and buyer demand patterns — equipping you with the information needed to make confident, informed decisions throughout your campaign.
Appraisals for Special Purposes
We arrange market appraisals for a range of purposes beyond standard sales, including refinancing, family law settlements, estate matters, and accounting requirements — handled with the discretion and professionalism these sensitive situations demand.
Sell & Buy — A Seamless Transition
Many of our clients are selling to purchase their next home. We understand the timing pressures and emotional weight of managing both simultaneously, and we coordinate your sale and next purchase with a single, cohesive strategy — minimising stress and maximising your outcome on both sides of the transaction.
Development & Investment Sales
For clients with development sites, investment portfolios, or multi-property holdings, we bring a sophisticated understanding of commercial value, planning potential, and long-term growth — informed by decades of involvement in the Bayside and South Eastern Melbourne development landscape.
Whether you are selling your family home, downsizing, or maximising an investment, we would be honoured to guide you through the process. Contact Lenny, Olivia, and the team at Max Price Real Estate for an obligation-free appraisal and conversation.